Understanding Cost Reporting and Buying Strategies
To start using the Cost Efficiency features, navigate to the report Setup page in the platform and activate Cost Reporting by toggling the switch on:
Once enabled, select your preferred currency and input your budget for each channel based on your chosen transaction type.
You can now choose from three different transaction types for each channel: CPM, CPM (сo-viewed), or Fixed Price.
CPM (cost per mille): This is a set cost per 1,000 impressions without co-viewing adjustments. Named “CPM” in the transaction type picker.
CPM (cost per mille) including Co-viewing: This is a set cost per 1,000 impressions adjusted for co-viewing. Named “CPM (co-viewed)” in the transaction type picker.
Fixed Price with Estimated Impressions: This is a total fixed price for the channel with an estimated number of impressions (non-co-viewed). Named “Fixed Price” in the transaction type picker.
Note: for the “Fixed Price” strategy at the report's end date, the estimated impressions will be corrected to the actual impressions (non-co-viewed).
Understanding Cost Reporting metrics
Within the report, you’ll find three key metrics designed to enhance your understanding of campaign efficiency:
Investment: Current estimated advertising spend.
Cost per 1,000 Imp. (co-viewed) in TG: Average cost per 1,000 target group impressions (co-viewed).
Cost per 1,000 Reached in TG: Cost to reach 1,000 individuals in the target group.
Cost per TRP: Total cost divided by TRPs.
These metrics reflect spending at the current point in time.
You can also access two graphs related to Investments:
Cost per 1,000 events in TG
Cost per 1,000 imp. (co-viewed) in TG